About / Creative Writer
Words are the job.
Ideas are the point.
Antoine Ruiz is a Paris-based Copywriter & Creative Writer. Former cultural journalist turned advertising creative, he develops campaign concepts, brand narratives, names, manifestos and experiences for brands across luxury, beauty, fashion and culture.
His work sits somewhere between advertising, storytelling and culture. He believes that a strong brand doesn't just need a voice; it needs a point of view.
Selected clients
Cartier · Kérastase · Carita · Topicrem · Goodnight · YSL Beauty · M·A·C Cosmetics · Publicis Luxe · Others
Education & Experience
ICART Paris · MBA Cultural Engineering & Management
Full curriculum vitaeStyle
Few words, chosen hard. A journalist's curiosity, a creative's taste for tension, and a refusal to decorate an idea that isn't there yet.
Process
- 01
Insight
Find the cultural truth behind the brief.
- 02
Idea
Reduce it to one concept you can say in a breath.
- 03
Words
Write the name, line and manifesto that carry it.
- 04
Execution
Let it travel: campaign, space, film, experience.
The process, in practice