ANTINOMIE / 2024 / Naming · Creative Writing · Packaging Copy
ESSENCES INTENSES
A fragrance collection built on the creative force of contradiction.
The challenge
Name and write a new range of deep, intense fragrances, giving each scent a universe entirely its own while staying true to the house's founding contradiction.
The idea, in detail
A new category, Opulence de Fragrance instead of eau de parfum, and five names built as oxymorons around each key ingredient. Each essence is told through a text written for both the website and the packaging.
The work
Not an eau de parfum: an Opulence de Fragrance. Five essences, five beautiful contradictions.
The essences
01 / Gardenia
Alchimie Céleste
A garden of gardenia lighting up the skies. A floral quintessence drawn from exquisite distillation, a divine elixir heightened by hedione: a magnetism beyond the stars, an Olympian rapture of pleasure, voluptuousness and sensuality.
02 / Oud
Majesté Brute
Dark yet splendid, enigmatic yet priceless. An organic chimera ruling our most mystical dreams, like the great Olympian tree of a stormy forest, magnified by the intoxicating, magnetic essence of oud.
03 / Leather
Courtoisie Féroce
Outrageous pride, unbridled charisma, impeccable manners. A ruthless elegance one can only bow to, a strength of character heightened by leather, whose deep, wild essence captivates anyone we meet.
04 / Patchouli
Fièvre Idyllique
Fascination or restless agitation? An impertinent longing for freedom, the ardour of a humid night or the liqueur-like, sensual essence of patchouli. Our senses boil over; passion takes hold.
05 / Rose
Révolte Délicate
Every love story begins with a delicate revolt. A rose held out, exquisite and sharp, sparks a prodigious effervescence: the softness of our feelings brushes against the thorns of romance. Hearts up, it's a romantic revolution!
Next project / GOODNIGHT