TOPICREM / 2023 / Campaign Concept · Creative Writing · Film
PEAUSITIVITÉ
Instead of celebrating a brand turning 30, celebrate every age of skin.
The challenge
How can a dermatological brand celebrate thirty years without making the story about itself?
The idea, in detail
A positive new language for skin at every age—turning an anniversary into a collective celebration rather than a retrospective.
The work
One idea, carried through every word and every encounter.
Next project / ANTINOMIE
ESSENCES INTENSES