HÔTEL COULANGES / — / Naming · Brand Concept · Storytelling
DEVIENT SYBELLE
A historic Marais address reborn as a place to work, meet, shine and stay.

The challenge
Give a unique hotel, coworking, restaurant and club near Place des Vosges a strong new concept, name and identity.
The idea, in detail
Sybelle: an imaginary hostess, descendant of Madame de Sévigné and Isadora Duncan, who welcomes everyone "as if at home". Rooms and spaces take the names of her world.
The work
Work, meet, dine, swim, dream. Fais comme chez toi.








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