CULTIV / — / Campaign Concept · Copywriting · OOH & Social
DU CHAMP À VOTRE PEAU
Two awareness routes for a French agricultural cosmetics brand.
The challenge
Make a young cosmetics brand known for a rare promise: skincare grown in French fields.
The idea, in detail
Two routes. "Du champ à votre peau" turns the field into a new beauty circuit; "Cuits, en soupe, en crudités… en crème" plays with the vegetables we already love, now in skincare.
The work
Du champ à votre peau. Votre nouveau circuit beauté.
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