THE SINGLETON / — / Content Platform · Social Copywriting
UN WHISKY DE CARACTÈRE
A single malt told through surprising, passionate anecdotes.
The challenge
Tell the story of a whisky that leaves no one indifferent.
The idea, in detail
Two pillars: "True Story" whisky punchlines built on brand anecdotes, and a product focus — because the anecdotes give the whisky its character and tell the brand's story.
The work
Ce ne sont pas des histoires, c'est The Singleton.
Next project / ULYS
LE BIP QUI A TOUT BON