CARITA / 2023 / Campaign Concept · Luxury Beauty · Creative Copywriting

SCULPT YOUR BEAUTY

Reconnect an historic Parisian beauty house with its radical founding spirit.

The challenge

Make a heritage beauty Maison feel contemporary without losing the authority of its history.

The idea, in detail

Beauty is never fixed. It is movement, transformation and a uniquely Parisian refusal to stand still.

The work

One idea, carried through every word and every encounter.

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